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Armi Kuusela (born Armi Helena Kuusela Kovo on August 20, 1934 in Muhos) was a Finnish beauty queen. On May 24 1952 she won the national beauty contest Suomen Neito and was presented with a trip to the United States to participate in the first-ever Miss Universe contest. She was the first winner of this beauty pageant originally created to sell swimsuits for Catalina swimwear.